Three Hot Trends in Champagne and Red wine
Numerous time each year a consumer insights team at LVMH, the high-end items company headquartered in France, carries out market research on patterns, occasions, habits and spending habits of buyers. Headed by Emma de Szoeke, SVP of Moët-Hennessy Customer Insights, Analytics & & Service Development, they track big and small patterns to stay ahead of what consumers desire throughout essential celebrations throughout the year. This season they have actually determined 3 patterns that are affecting customer purchases for white wine and champagne.
“The holiday season is a time that people invest more cash on celebrating,” specifies De Szoeke, in an online interview. “Nevertheless we have actually seen a spike in year-round celebratory minutes – specifically in this post-pandemic age. The one mainstay from the pandemic is individuals enjoying raised celebrations and experiences at-home.”
So what are the 3 hot consumer trends that the group has identified that effect white wine and champagne? De Szoeke describes each of them listed below, with examples of new product developments they have actually developed to match the patterns.