NBA player CJ McCollum has gone far for himself in the red wine sector, and he is actively broadening his impact in other industries.McCollum Heritage 91 As AfroTech previously discussed
, the NBA player launched McCollum Heritage 91 back in 2020, intending to make the industry more accessible.”Growing up, I wasn’t exposed to what goes into making white wine, or what enters into drinking red wine,”McCollum told Food & Wine. “As a Black guy who is now in the white wine world, I would encourage more Black males and females, and minorities in general, to get more information about wine and be open to exploring it. “Diversifying Portfolio Nevertheless, the spirits industry isn’t the only business
endeavor the 31-year-old
has.During an interview with Forbes, McCollum talked about how he’s diversifying his portfolio and how that
process is for him.”For me, it has to do with constructing out a healthy portfolio. I’m most likely at about 30 alternative investments right now, “McCollum discussed to Forbes.”I buy public and personal markets. I believe for me, it’s about education first. So, one of the important things my monetary advisor and I do is we pick a location every year that we want to discover and we get a coach in that area … I’ve type of gone through the rigors of discovering very first and then investing.”Generation Wealth He continued:” I remain in dining establishment franchising, I have land acquisitions, I’m in residential real estate … blockchain, crypto … NBA leading shot … video gaming … enthusiasts
… pharmaceutical … I remain in hedge funds, I remain in personal equity. Obviously, I remain in the wine space. I think I’m most happy with the diversity. I’m most happy with the property because that’s a method to obtain generational wealth. “McCollum is clearly positioning himself to be successful beyond the league while keeping his focus on ensuring he is aligning himself in sectors that represent his “DNA”and will eventually improve his neighborhood.