West Seattle entrepreneur Jess Selander states her brand name of wine, Jøyus, is “the initial premium alcohol-removed brand that not only tastes as outstanding as alcoholic red wine, it’s in fact made by a non-drinker.” She states it’s a fulfillment of her desire “to make a non-alcoholic white wine that tastes like white wine and to change just how we think of drinking.” This month is “Sober October,” so she is obtaining the word out about Jøyus, which has two selections on the market– gleaming white wine as well as gleaming rosé, both readily available at Wildwood Market in Fauntleroy (9214 45th SW) as well as online at drinkjoyus.com. Selander claims she initially began seeking this dream 5 years ago, but stalled since “the innovation and procedures were not fantastic.” During the pandemic, she chose to offer it one more shot. Though she and also her organization are based below, the a glass of wine is made in California: “The process starts with alcoholic white wine, then the alcohol is carefully gotten rid of, all while protecting the fragile tastes of the white wine.” Jøyus red wines get on the completely dry side, she adds, and that indicates low-calorie– 90 calories in an entire container. She has one more desire: “I’m not establishing out to be the only premium non-alcoholic winery whose products in fact taste like a glass of wine. I’m doing this to normalize non-drinking culturally. I imagine the day I can walk into any grocery store as well as pick up a number of various bottles of wonderful tasting non-alcoholic red wines. I want to most likely to an event and also discover there’s already a bottle of non-alcoholic wine there. Which means individuals require selection.” (She’s working with obtaining Jøyus into a range of extra retail electrical outlets, too.)
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