The geolocalized consumer platform integrates engaging content, retail and marketing info and more in one user friendly tool
(November 10, 2022; Mendoza, Argentina)— Acclaimed Argentinian winery Bodega Trivento has actually released White wine Compass, an innovative digital platform designed to provide appropriate material straight and sustainably to its customers, providing brand-new ways to delight in Trivento red wines through photography, recipes and more. The platform is accessible via scanning a QR code printed on labels of the Trivento Reserve Malbec starting with the 2021 vintage. Users might find short documentaries about the harvest and vinification, virtual tours of the Mendoza winery, a complete season of podcasts tape-recorded by the Trivento winemakers, and vegan recipes to couple with the wines total with cooking presentations.
Beyond material, White wine Compass utilizes geolocation to present users with a curated list of retailers in their area to buy Trivento wines.
“The platform was conceived bearing in mind 2 important aspects of the Trivento brand name: development and sustainability,” states brand manager Juan Jose Gil.
A qualified B Corporation, Trivento has acquired international momentum through tactical financial investments in facilities, technology, and vineyards, along with improved sustainability efforts. Red wine Compass will change the physical “traffic jam” products normally discovered on bottles of Trivento Reserve Malbec with a basic QR code which contains all the information formerly printed and more. Users will have the option to find the ingenious and impactful actions the winery has taken towards social and ecological care.
The platform has been established in seven languages: Spanish, English, Portuguese, French, German, Dutch and Danish. Additionally, users might customize their tastes through a membership that gives them unique benefits.
White wine Compass might be accessed by scanning the below QR code:
About Bodega Trivento
Rooted in the energy of Argentina’s passion for red wine, Trivento– meaning 3 winds — is associated with meaningful, terroir‐driven Malbec that paints a vibrant portrait of Mendoza’s high‐altitude vineyards in the foothills of the Andes Mountains. The character and quality of each white wine is guided by the perky vision of Chief Wine maker Germán di Cesare, who honors the different soils, mountain snowmelt and powerful winds that form Mendoza’s vines.
Three distinct Trivento collections highlight the unique attributes of two desired sub‐regions in Mendoza, Luján de Cuyo and Uco Valley: Eolo, a limited-production single‐vineyard high-end Malbec from century‐old vines; Golden Reserve, a passionate expression of cherished and historic Malbec vines; and Reserve, a cherished collection crafted predominantly from estate vines that includes the ascendant Maximum Red Blend and the # 2 best‐selling Malbec in the U.S. Founded in 1996 and today a Qualified B Corporation, Trivento welcomes visitors to experience the red wine and culture of Mendoza at Bodega Trivento in Maipú or through a virtual tour of the winery’s modern-day art area, vineyards and barrel space.
To find out more on Bodega Trivento, please visit www.trivento.com.
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