October 8th– New as well as cutting-edge Australian winery Cowpunk Glass of wines is releasing its inaugural brand name: an all-natural red wine variety with creative, lasting as well as easily accessible brand strategy and product packaging by Denomination.
All-natural white wines are made with marginal treatment from the winemaker without any typical “fining” or chemicals, which offers the red wines a distinct cloudiness and also a prompt quality. Extremely popular with hipster drinkers and sommeliers, as well as with a profusion of vivid and edgy labels, the all-natural wine group can be frightening for consumers browsing the relatively unidentified in this growing niche. Cowpunk use the growing wish of consumers for natural, unadulterated items and also is intended not just at hipsters but a wider market.
Nicholas Crampton, co-owner, states: “We wanted to respond to the expanding customer desire for additive-free, sustainably generated original-state red wines, but it was important that the variety interested a broad market. Amazing, yes, yet not frightening. Denomination’s method has aided us to take a specific niche, store as well as uncommercial sector and also make it available to everyone.”
Edgy and also natural
“We called the brand, and also business, Cowpunk to capture its earthy simplicity as well as edginess,”claims Rowena Curlewis, Chief Executive Officer at Religion. “Cowpunk songs– a mixture of country and punk- is unvarnished as well as edgy and was motivated by the actual, raw sound of c and w before it came to be hugely commercialized. We thought this was a fantastic analogy for what natural white wines are all about.”
The packaging identification returns very early hand-made ranch signs frequently welded right into shape using steel or old little bits of iron. A collection of symbols, influenced by cattle branding, changes the traditional back tag copy. Utilized on both the tags and also shippers, the infographics maintain the messaging short as well as easy. A “Roll it” icon shows to those who are new to all-natural wines that the container requires to be flustered before opening– a counter-intuitive action for lots of people– as well as likewise ends up being an icon for the natural a glass of wine “movement” when utilized on merchandising.
Quality is the crucial advantage of all-natural glass of wines, as a result the labels are hand-stamped with not just the year yet also the month– as well as day– the grapes were picked, resembling the use by date on fresh foods. This likewise has the added advantage of communicating the small set, hand-made nature of the white wine.
To highlight the distinction in the wine design, the container includes a swing leading closure. Once again, this borrows from the fresh food classification of pickles and preserves, creating a comfortable yet appealing personality for the brand name and also a genuine factor of difference on rack.
A lasting message
Thanks to this swing-top unit, the container is 100% resealable as well as re-usable with the aim of ultimately having fill up terminals at chosen stores. “Re-use it” on the back tag and also shipper encourages customers to re-use the packaging instead of simply reusing it. The straightforward two-color print minimize ink usage, plus no gloss varnishes or treatments have actually been used, as well as the stock is an all-natural 100% cotton paper with impurities as well as small variants in tone.
The symbols are completely ownable by Cowpunk and also are additionally being utilized across goods, such as trucker caps and Tee shirts, and also as a phone call to arms to welcome natural red wines and also lasting product packaging.
Crampton says: “Cowpunk’s natural white wines are sustainably made, so Denomination, which is additionally working to futureproof the industry, was the best companion for this project. Religion is dedicated to aiding wine makers and various other beverages producers on their sustainability journeys as well as has actually assembled an unrivaled network of professionals to aid make that happen. The group’s service Cowpunk is as brave and progressive as it gets, as well as it’s this type of thinking that will certainly protect as well as grow our sector.”
Cowpunk is available this month, with Australia’s largest retail network EDG marketing the brand name throughout all its fine red wine stores. The brand name has additionally acquired circulation in lead independent a glass of wine shops as well as PV A glass of wine Vendors, which focuses on natural red wines. RRP, etc.
Religion is an award-winning drinks design agency with an outstanding track record of producing remarkable, very individual drinks brands. Coming near its twentieth year, the studio has offices in Australia, the UK, and also the US. Religion’s clients vary from huge worldwide players to little start-ups, and also its job shows excellent scope and diversity in the a glass of wine, spirits, cider, beer as well as non-alcoholic drinks markets.
Awarded Drinks Company of the Year by Harper’s Red wine as well as Spirits in 2016, 2017 and also once more in 2019, Denomination has helped countless beverages brands launch or change via reliable and also initial brand name positioning, storytelling, and layout. In the previous 6 years Religion has actually won 5 prizes from the rigorous DBA Layout Efficiency Honors, showing the favorable impact of its work with its clients’ organizations. In 2021, Denomination was given Environment Neutral Licensed standing: as packaging developers, sustainability is high up on the program. As this is ending up being a progressively vital international issue, Religion focuses on assisting customers to create even more sustainable and innovative services for their brands.