The golden state classic cultivates the best 2021 Friendsgiving with 360 campaign
Hopland, Calif., October 14, 2021– Fetzer ®, the iconic The golden state vintner with the country’s # 1 Gewürztraminer, has revealed its biggest-ever Thanksgiving project in advance of the brand’s essential selling period. Established with imaginative as well as media company Cutwater, “Here’s to #Friendsgiving” uses a 2021 tackle Fetzer’s conventional Thanksgiving projects, as America’s many varied generation yet comes to the table with new methods to connect– as well as new foods to favored– this holiday.
The project draws motivation from the fact that this year’s Thanksgivings will certainly look various, among a time of recurring social distancing as well as moving social standards. A number of us are creatively reassessing exactly how we commemorate and also build connection, and the sort of cuisine we bring to the table. Standing for a historical mate of backgrounds and ethnic cultures, Millennials particularly are looking to alter tradition with cooking and also customs of their choosing come November.
Fetzer’s new campaign highlights the opportunities this moment pays for, offering a suite of assets highlighting the beauty of celebrating differently– be it with a meat-free Thanksgiving, a socially distanced dinner with buddies, or any other inspired riff on the typical event.
“The Fetzer brand was founded more than half a century back on the suggestion that it need to be very easy to enjoy a great-quality bottle of a glass of wine with a meal. While we still make good on that particular promise, we’re taking a web page from our customers and also reevaluating just how this timeless holiday looks, with one of our most significant financial investments ever in a holiday project,” claimed Rachel Newman, Vice Head Of State of Advertising And Marketing for Fetzer.
The 360-degree “Below’s to #Friendsgiving” project will certainly revive across the U.S. start November 1, providing a worked with mix of social networks programs, digital ads, influencer activations and consumer sweepstake at factor of sale (POS) to drive residence the message that Thanksgiving is what you make of it. Therefore, engaging POS asking “What will you bring to the table?” will certainly welcome consumers to specify their own customs, and share them on social networks.
Ensuring connection with wider advertising and marketing campaigns, the campaign name itself is a seasonal, social take on the brand’s year-round tagline, “Below’s to Tomorrow.”
More than two-thirds of Millennials, an essential audience for Fetzer, are concerned about eating healthy foods, and totally 45% are likely to take into consideration a meat-free Thanksgiving this year. [i] A traditionally varied associate, they are buying as well as preparing a more diverse range of foods than any type of coming before team of Americans. Campaign visuals highlight these patterns.
“Our inherent drive to link can’t be constrained to a certain definition of tradition. Even during a time of significant change such as this year, connection– and the methods we create it– is the terrific equalizer and connections all of us together. This campaign looks to celebrate that and also belongs to the lengthy history of tradition around the table that Fetzer represents, seen in a brand-new light,” stated Hilary Butler, Sr. Brand Name Supervisor for Fetzer.
Component of the biggest qualified B Corp vineyard in the united state, Fetzer is building a better tomorrow by making top quality wines with a principles and also placing people as well as planet first. Embodying the B Corp values to make use of business as a force forever, Fetzer crafts tasty, go-to red wines that reduce environmental impacts as well as raise social duty. Wine Maker Margaret Leonardi– the first female to lead wine making for Fetzer in its 50-plus-year background– equilibriums a crave advancement with a devotion to quality in every glass of Fetzer red wine. Her acclaimed collection of any-occasion offerings includes the # 1 Gewürztraminer in the united state, a beloved California Chardonnay, a triad of intense whites– Sauvignon Blanc, Pinot Grigio and Riesling– a richly textured Red wine and a strong Cabernet Sauvignon. Every sip is an action towards a more sustainable future. Discover more at fetzer.com.