The opening will supervise of Magdalena Pesce, CEO of Wines of Argentina (WOFA).
Buenos Aires, October 18, 2022. Wine Development Top (WIS) reveals its fifth meeting on development in the red wine industry. The conference will be hung on Thursday, November 3 at 10 a.m. (Argentina, Uruguay and Chile), 2 p.m. (Spain), with the theme: Patterns and problems in the worldwide context in the wine industry, keeping continuity with the previous edition will become to handle topics that have actually been of fantastic interest such as e-commerce and cryptocurrencies, matters of terrific interest that the pandemic sped up the incorporation of these patterns worldwide.
In this edition, the opening will be in charge of Magdalena Pesce, CEO of White Wines of Argentina (WOFA). In the first block, Vanesa Vignera, Crop Nutrition Company Supervisor INCENTIA of DVA Argentina, will address using biostimulants in the vine, with increasing interest due to the development of natural viticulture. Water efficiency will supervise of Dr. Carla Grosso Head Farmer Sales of Kilimo, who will refer to Technology applied to effective watering in the vineyard.
In the following sector, Mike Barrow CEO of Openvino will refer to his OpenVino development: BioDigital Accreditation, Tokenization, and Traceability of wines. For his part, Ignacio Indaburu Head of Operations of Satoshi Tango, leaders on the planet of cryptocurrencies, will present us to the world of cryptocurrencies and how they can be carried out in the market. Marcelo Andino Product Owner of Qúbico Bodegas will provide his new tool to assist winemakers in handling details from a management system for wine making. And Lis Clément, Commercial Manager of Bodegas Clément and its Finca Feliz red wines, will inform us how to produce and place a brand name.
The 3rd block, Axel Marinsek, eCommerce Manager of Wunderman Thompson Argentina and Chile, will share a report on Customer Trends in Social Networks. The discussion space will be with Ignacio Caride, Senior Vice President eCommerce Wal-Mart Mexico & & Central America, who will share his experience worldwide of e-commerce and will refer to the successful execution in Wal-Mart Mexico. And finally, Estefanía Bruggia Brand Name & & Communications Manager of Shipnow, will deal with a subject that is important in the white wine industry such as logistics.
With the same characteristics as the previous conferences, virtual and free once again broadcast from the Floyd television studios in Mendoza. The event will be divided into 3 thematic blocks, agriculture, development in the winery inside your home and innovation outdoors.
To register you can go to https://www.eventbrite.com.ar/e/wine-innovation-summit-quinta-edicion-tickets-433598383437
This effort is accompanied by the Wines of Argentina, Bodegas de Argentina, the National Institute of Viticulture (INV), Pro Mendoza, the National Institute of Viticulture of Uruguay (INAVI), Coviar; and sponsor this meeting Kinto, DVA Argentina– Incentia Crop Nutrition. Organized by Caride Interaction
Source: https://wineindustryadvisor.com/2022/10/18/fifth-edition-innovation-meeting-in-wine-industry