It’s presenting La Moutarde Vin, a limited-edition “event” of the gewurztraminer made use of in the mustard dish. The wine, which is planned for “making lunch seem like a banquet” according to a press release from Kraft Heinz (, is now for sale for $30 for a common bottle as well as consists of a jar of Grey Poupon mustard. )
“We’ve seen as leisurely lunches have actually been changed by food shipment applications and also deskside rate snacking,” claimed Danielle Coopersmith, brand supervisor for sandwich boosters at Kraft Heinz, in the launch. “Right Here at Grey Poupon, we desire lunch to really feel worthwhile of appreciating once again.”
The robust red wine is infused with Grey Poupon mustard seeds and uses Viognier grapes from southern France. Kraft Heinz included that the white wine includes “brilliant hints of spice as well as pronounced citrus” and also “floral attributes” making it ideal to couple with charcuterie boards, sandwiches and even Grey Poupon itself.Yes, it’s a feat white wine– however it’s earning solid evaluations. Profession publication The Drinks Company called La Moutarde “well organized as well as reliable,” adding that it would certainly be a “great suit with the majority of poultry meals.” Food brand names offering red wine as a promotional stunt is absolutely nothing new. As an example, Taco Bell last year sold Jalapeño Noir, a merlot to pair with its tacos. Cheez-It likewise partnered with House A glass of wine to sell a mix box that includes the tacky biscuit and also a merlot.