Maker of Butter Chardonnay shines the spotlight on music this season with partners Sweet Relief Musicians Fund and iHeartRadio
NAPA, Calif., Nov. 16, 2022/ PRNewswire/– JaM Cellars, the maker of best-selling white wines consisting of Butter Chardonnay, reveals 2 vacation activations developed to celebrate the season and the brand name’s deep ties to music. A renewed partnership with music-based humanitarian organization Sugary food Relief Musicians Fund and a new-for-this-year white wine and grocery free gift with iHeartRadio give consumers a variety of methods to jam out and take pleasure in the vacations with their favorite wines.
JaM Cellars Pledges Another $25,000 to Sugary Food Relief Artist Fund|JaM Cellars
JaM Cellars JaM Delighted Hour
For the third year in a row, JaM Cellars is partnering with Sugary food Relief Musicians Fund, a nationwide non-profit company supplying monetary assistance to career musicians and music industry employees in need. The collaboration, which was initially launched in 2020 to support musicians who ran out work due to the COVID-19 pandemic, has raised over $55,000 and provided assistance to over 100 artists in need. It has actually since developed to support Sweet Relief musicians on a continuous basis through merchandise sales, a financial dedication, and a lineup of monthly fundraising performances by artists consisting of Lisa Loeb, Cassadee Pope, Emily Kinney, and more. This year, JaM Cellars is once again promising a minimum of $25,000 to Sweet Relief mainly with monthly virtual JaMHappyHour fundraising performances. In 2023, JaM Cellars will also announce additional methods which they will broaden upon their partnership with Sweet Relief, including donate-to-win campaigns with artists, a VIP flyaway to BottleRock Napa Valley presented by JaM Cellars, and more.
JaM Cellars is motivating red wine and music fans nationwide to participate and support the cause through JaMHappyHour red wine and music parties on Facebook Live @JaMCellars and YouTube, taking place every final Friday of the month. For each remark, like, or social share during these advantage reveals, JaM Cellars will donate one dollar to Sweet Relief, up to $2,500 per program, plus offer click and text to donate opportunities for viewers. Starting the renewed collaboration throughout the year-end giving season, JaM Cellars will host Tucker Nichol for a virtual live performance on Giving Tuesday, November 29, and will liquidate the year on Friday, December 30 with 2022’s last JaMHappyHour benefiting Sweet Relief featuring Halle Kearns. The schedule will duplicate on every last Friday of the month through 2023, beginning at 4pm PST and hosted by iHeartRadio personality Jana Sutter, Music Director for stations in both the Top 40 and Adult Top 40 formats with over 25 years of experience in the radio and voice industry.
“Music has been in our DNA given that the beginning of JaM Cellars, so partnering with Sugary food Relief has constantly felt like such a natural and fun way to check out that with our fans,” stated Michele Truchard, co-founder of JaM Cellars. “Whether we’re sipping and jamming in our red wine and music studio, catching the newest acts at our Napa locations including the JaM Cellars Ballroom and the Uptown Theatre, or rocking out at BottleRock Napa Valley presented by JaM Cellars, we’re everything about linking wine fans to their preferred live artists and helping them find the next big thing. Our collaboration with Sugary food Relief is an important part of this brand experience, and we’re thrilled to restore this relationship for another year.”
“We’re so appreciative to when again partner with JaM Cellars to continue to raise awareness for our cause, assistance artists in requirement, and provide our artists a platform to share their talents with music and white wine lovers,” stated Aric Steinberg, EVP Development and Artist Relations at Sugary Food Relief. “Collaborating for a 3rd year will allow us to supply even greater relief and new opportunities to our artists, and we eagerly anticipate another effective year together in 2023.”
New this year, JaM Cellars is offering red wine and music fans a lot more possibilities to listen and jam, with a joyful holiday giveaway in partnership with iHeartMedia. Beginning December 1, JaMFans based in California can go into for a chance to win their favorite Butter red wines consisting of Butter Chardonnay, Butter Taxi, and Butter Bubbles as well as complimentary groceries for a year. Consumers can earn bonus entries by listening to festive JaMs on KOST with Sandy Stec, MYFM with Lisa Foxx, or by streaming the special Vacation Edition of Summer Season Celebration JaMs poured by JaM Cellars, an iHeartRadio digital radio station including all your favorite vacation covers from celebration headliners and artists. Find out how to enter on December 1 by following JaM Cellars on Facebook and Instagram @JaMCellars or visit JaMCellars.com; terms use.
“No matter your ‘JaM,’ we’re enjoyed give our fans some well-deserved holiday cheer this season with our Sugary food Relief and iHeartRadio collaborations,” said Michele. “There’s nothing we love more than sharing our scrumptious white wines alongside fun and festive music– it’s one of the reasons we established JaM Cellars in the very first location. We’re so grateful to our JaMFans, and are eagerly anticipating toasting to a “Butter” vacation and an even “Butter” 2023 with them!”
About JaM Cellars
JaM Cellars is all about easy-to-love, every-day wines. Made by Napa Valley vintners John and Michele Truchard (the “J” and “M” in JaM), the JaM Cellars portfolio features Butter by JaM Cellars– including Butter Chardonnay, Butter Cab, and Butter Bubbles– together with JaM Cabernet, Toast Sparkling, and Sugar Sugary Food White. All these red wines are abundant, vibrant, luscious and live up to their names. Butter Chardonnay melts in your mouth, JaM Cabernet is berry-licious, Butter Cab is silky smooth, Toast Sparkling is a juicy event, Butter Bubbles is a bright and creamy bubbly, and Sugar Sweet White plants just a kiss of sweet taste. Butter Chardonnay is also available in fun, grab-and-go, single-serve 250ml ButterCans– each about a glass and a half, likewise offered in a 4-pack. JaM Cellars wines are meant to be delighted in anytime– whether it’s a special event or every-day celebration. This year, Butter Chardonnay, among the successful chardonnays in the U.S. over $12, was acknowledged as a 2021 Effect Blue Chip Brand name award winner for ten years of consecutive development. Check out JaM Cellars on Facebook and Instagram @jamcellars #JaMCellars or JaMCellars.com.
About Sweet Relief
Sweet Relief Musicians Fund supplies monetary support to all types of career artists and music market employees who are having a hard time to make ends satisfy while facing physical or psychological health problems, disability, or age-related issues. Grant receivers include musicians and music industry employees from across the country. Sweet Relief serves the music neighborhood by providing immediate monetary help for medical and important living expenses, including insurance premiums, prescriptions, medical treatment and operative procedures, housing costs, food expenses, utilities, and other crucial living expenses.SOURCE JaM Cellars