Latest portfolio addition focuses on better-for-you white wine to support the rapidly growing lo-/ no-alcohol category
NEW YORK (February 15, 2022)— Ventessa by Mezzacorona– a new white wine brand name developed for those seeking a naturally low-calorie red wine option– today revealed a lineup of two low-calorie, low-alcohol red wines. The brand name, developed by leading Italian red wine producer, Mezzacorona, consists of 2 expressions: Ventessa Pinot Grigio and Ventessa Pinot Grigio Rosé. Each expression is only 90 calories/5 oz. serving, gluten-free without any ingredients or extra sugars.
“Customer drinking patterns reveal that the lo-/ no-alcohol category is here to stay. Red wine drinkers are in search of less alcohol in their drinks without sacrificing flavor,” stated Barbara Dara, Global Marketing Manager for Gruppo Mezzacorona. “Ventessa by Mezzacorona responds to the desire for customers to feel better about their wine-buying practices while taking pleasure in a masterfully crafted Italian wine. Pinot Grigio discovered its perfect house in Trentino, and we are delighted to bring these expressions to those looking for a sensational low-calorie, low-alcohol white wine alternative to shelves across the country.”
Each Ventessa expression is 100% Pinot Grigio and produced without chemical change for a profile that surpasses what is gotten out of better-for-you white wine alternatives. The Ventessa Pinot Grigio boasts a vibrant fragrant profile of flowers and fruit, varying from lily of the valley and broom flowers to melon and white peach. The Ventessa Pinot Grigio Rose reveals a very fresh and sophisticated fragrant profile defined by fragrances of red and citrus fruits, such as pink grapefruit and delicate floral notes.
The Pinot Grigio utilized to produce Ventessa is grown along the Adige Valley in locations which are dealing with North, defined by loose, fertile soils with sluggish accumulation of sugars. This allowed Mezzacorona winemakers to naturally produce a contemporary design, with a low alcohol capacity and yet with the same aromatic characteristics that have actually made this one of the most genuine and real expressions of mountain Pinot Grigio. The grapes are immediately crushed and undergo a really short, cold maceration in journalism. After being gently pushed, the musts go through an eight-day fermentation procedure. The red wines are kept on the yeast in steel tanks.
The Ventessa by Mezzacorona red wines are readily available now at red wine merchants in chosen markets. Ventessa joins Mezzacorona’s portfolio of 750mL bottled wines, which includes single varietal whites and reds, Mezzacorona Rosé and Mezza di Mezzacorona Brut and Rosé sparkling wines. All Mezzacorona’s wines are sustainably farmed, hand-harvested, and estate-bottled. Ventessa is imported by Eminence Red wine Imports and will be offered in selected markets with a recommended list price of $12.99/ 750mL bottle. For more details, please check out https://www.ventessa.wine/.
Mezzacorona was founded in 1904 as the very first organized wine growers’ association to unify and safeguard grape growers present in northern Italy. Today, thanks to forward-thinking management and a financial investment in modern equipment and strategies, Mezzacorona has actually evolved into a worldwide white wine rival with an impressive portfolio of internationally acknowledged brand names, including Mezzacorona, Rotari Trentodoc Metodo Classico sparkling wines, and Stemmari white wines from Sicily. For more details about Mezzacorona, see www.mezzacorona.it/en-us. You can also follow the brand on Facebook @Mezzacorona, Twitter @MezzacoronaWine and Instagram @mezzacoronawine.Advertisement