LARKSPUR, Calif., Nov. 10, 2022/ PRNewswire/– O’Neill Vintners & & Distillers, a B Corp licensed business, has acquired FitVine Red wine, the classification leader in the health section, placed to attract customers that want to live an active and well balanced life. The acquisition of FitVine further extends O’Neill Vintners & & Distillers portfolio of brands in the growing super-premium wine sector.
The acquisition of FitVine further extends O’Neill’s portfolio of brands in the growing super-premium wine sector.
FitVine Joins O’Neill Vintners & & Distillers Portfolio
“Our focus for the last seven years has been to develop a portfolio of excellent brands interesting the modern red wine drinker,” said Jeff O’Neill, Founder and CEO, O’Neill Vintners & & Distillers.”We see a tremendous chance to continue to enhance and broaden FitVine nationally driven by our business group, suppliers and trade partners.”
FitVine White wine, is a collection of varietal white wines with key attributes of low sugar, low tannins, and low sulfites. The brand is likewise known for its no-nonsense, transparent method to how it interacts with consumers, a fantastic fit with O’Neill’s portfolio concentrated on delivering what consumers need and want to understand about the wines they drink. FitVine was established in 2015 by co-founders Tom Beaton and Mark Warren to interrupt understandings of wine not fitting into active customer way of lives and is a leader in the birth of the health classification, among the fastest growing sectors in the red wine market.
One of the fastest growing white wines in the US, FitVine is presently ranked in the top 100 brands in both the Alcohol and Food channels according to Nielsen ending Oct. 8, 2022. Additionally, Nielsen named FitVine as “The Very Best of the very best” Development Brand award winner and its “Top 5 Growth Brand name Parade” award winner. In April 2022, M. Shanken Communications called FitVine as a 2021 Impact “Hot Brand” award winner.
“The O’Neill portfolio is a natural fit and advancement for FitVine, where the brand will accelerate its growth and hire more passionate customers throughout the nation,” said Eric Bradley, Executive Vice President at BERKS Group, majority owner of FitVine. “We are extremely pleased with the wellness brand we have built in partnership with Tom and Mark and are confident FitVine white wines will continue to deliver remarkable quality and openness to customers under the leadership of the gifted group at O’Neill.”
FitVine is a national sponsor of the Pro Pickleball Association, the fastest growing sport in America, reaching over 4.8 million pickleball players in the United States. “Picklers” span a broad age demographic, producing an enjoyable, multi-generational, available sport. FitVine also partners with physical fitness studios, cross in shape occasions and other lifestyle sports where active consumers are finding community.With the slogan’
We crush grapes. You squash life,’FitVine produces California varietal red wines SRP $16 to$20 consisting of: Sauvignon Blanc, Chardonnay, Pinot Noir, Syrah and Cabernet Sauvignon, and Prosecco from Italy. Zepponi & Company acted as the special monetary advisor to the majority owners of FitVine, LLC. About O’Neill Vintners & Distillers O’Neill Vintners & Distillers, a certified B Corporation, was founded in 2004 by industry leader and business owner Jeff O’Neill. The vertically incorporated
winery is among the & fastest-growing premium white wine and spirits business in California(total 10 th biggest winery in the U.S. )with a credibility for producing consumer-focused brands and being a leader in sustainable operations. O’Neill got the Green Medal Leader Awardin 2021 by the White wine Institute and achieved B Corp Accreditation in 2022. The business’s national brands portfolio includes Line 39, Harken Chardonnay, Rabble Wines, Charles Woodson’s Obstruct, Robert Hall Winery, Video Game Box, Allegro Cellars, BrandyLab, and Javelin Vodka. To learn more, please go to www.ONeillWine.com. About FitVine Wine Developed in 2015 , FitVine White wine provides tasty, low sugar, full-alcohol wines for those who look for balance in life. FitVine is perfect for individuals who want their wine to fit perfectly into
lifestyles, and to contain top quality, no-nonsense ingredients. FitVine offers red, white, and gleaming varieties that match perfectly with all of life’s best moments. FitVine wines are gluten-free and vegan friendly without any flavor additives. Learn more at FitVineWine.com. About BERKS Group The BERKS Group is a varied portfolio of companies with holdings in education technology, high-value precision manufacturing, technology facilities and better-for-you customer brands. The Bradley household also owns the News-Press & Gazette Business which has media holdings
in digital, broadcast tv, radio and publishing. www.BERKSGroup.com SOURCE O’Neill Vintners & Distillers