4 methods to have more enjoyable drinking wine These aspects could cause rate increases of 10 to 30 percent this year, says Harmon Skurnik, president of New York-based Skurnik Wines, a popular importer and supplier.” For U.S. importers, the strength of the dollar certainly helps alleviate these forces to some degree, however the bottom line is that U.S. consumers will pay more this year for numerous wines,” Skurnik says.