BOSTON– White wine showed to be a popular present on Valentine’s Day, according to alcohol delivery company Drizly.
On Valentine’s Day, 46% of sales were red wine, followed by liquor at 42%, beer at 10% and other items at 2%, according to Drizly. Compared to Valentine’s Day prior, white wine was down 1 portion point from 47% in 2021, but up from 44% in 2020.
Red wine likewise led present sales on the vacation, with 20% share of white wine sales credited to gift order. Red white wine accounted for 40% share of red wine sales on the app, and within the red category, the leading selling varieties were Cabernet Sauvignon.
Veuve Clicquot Brut Yellow Label Champagne was the No. 1 wine SKU this year on Valentine’s Day, followed by La Marca Prosecco. Other items that saw year-over-year gains or were brand-new entrants to the leading 10 red wine SKUs on Valentine’s Day 2022 were:19 Crimes Cali Red Snoop Dogg
- Moët & Chandon Impérial Brut Champagne Decoy Cabernet Sauvignon Whispering AngelRosé & The champagne and sparkling wine category saw declines year-over-year
- on the vacation, accounting
- for 28% share compared to 31
% in 2021. Boston-based Drizly offers beer, white wine and spirits delivery from countless merchants across 1,400 U.S. cities.Members assist make our journalism possible.
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