The Livermore Valley Winegrowers Association, an organization that supports wineries, growers and wine enthusiasts in the Livermore area, announced it has actually rebranded its name and will now pass the Livermore Valley Wine Community.
According to a news release on Tuesday, the group chose to change the name in order to better reflect the wine community in the location and to be a “location that converges incredible red wines with family-style hospitality.”
“This rebrand comes at a pivotal time for the region where we are really differentiating ourselves from other white wine regions in the location, strengthening what we stand for and further putting ourselves on the map as a red wine destination,” Brandi Lombardi, interim executive director for the organization, informed the Weekly. “We hope more and more individuals will accept our individual invite to visit our acclaimed wine area and find just how much it has to offer.”
As part of the revamp, the company debuted a new logo design that highlights the vintners and growers as well as its official starting year of 1880. The website now features a brand-new color scheme that reflects the natural colors that are present in the vineyards such as tones of green, brown and gold.
In the news release, Lombardi explained that wine makers in the neighborhood are usually, behind the tasting space bar and the rebrand is expected to reflect that personable and hospitable experience of the organization’s vintners and tasting spaces.